We believe that a hotel brand can have a significant impact on overall asset value. The optimal brand for a market, location and asset can add substantial value to the asset, whereas a sub-optimal brand can have a negative impact and erode overall asset value. Knowledge of brand tools, resources and guidelines is critical to leveraging specific opportunities to enhance revenue, lower cost and drive greater operating cash flow. The principals at 360 have had direct operations, sales and marketing, revenue management, asset management, valuation, project management and/or advisory experience with the following hospitality brands: